Redesign: design festivals in the time of a pandemic

2020. 12. 07. 18:21 News

Hungarian Fashion & Design Agency initiates international online roundtable discussion

The Hungarian Fashion & Design Agency concludes its series of roundtable discussions HFDA Academy: design DIALOG with a video podcast episode.

The year 2020 has posed numerous challenges to all industries, and has brought a particularly difficult situation for event organisers. Traditionally attracting a large audience and chiefly held in European metropolises, design festivals provide an ideal possibility for talented local and international brands, while also significantly increasing incoming tourism in the given season of the year, contribute to building the host city’s image, and, certainly, to the development of local businesses.

Unconventional in many aspects, this year has forced the organisers of international design events to reconsider things, which has yielded numerous creative solutions. Some festivals organised their programmes only online, while others have provided hybrid solutions to ensure appearance for designers.

The current video podcast by the Hungarian Fashion & Design Agency seeks to present the various content development strategies with the participation of representatives of various international design festivals – demonstrating numerous takeaways, good examples and anecdotes, too.

Main topics of the design DIALOG presentation entitled “Redesign: hybrid international design weeks:

o What are the key experiences of the year 2020, and what are the key tendencies for the future?
o How decisive is the role of digitisation in the lives of the design weeks?
o How did the virus situation influence the transformation of international and/or regional relations?
o What positive and negative changes did the advancement of digitisation bring about?


- Anni Korkman – Programme Manager, Helsinki Design Week
- Franck Millot – Director, Paris Design Week
- Andrea Davide Cuman – Manager for International Relations, StudioLabo/Fuorisalone,

- Judit Osvárt – Curator, member of Hungarian Design Council, Budapest Design Week

Moderated by: Gergely Szűcs

The discussion is held at 16:00 on 11 December 2020

The podcast will be available in the form of a video and an audio recording via the Youtube and Spotify channels of the Hungarian Fashion & Design Agency.