Eighteenth Budapest Design Week reaches hundreds of thousands of people

2021. 10. 20. 16:47 News

Held again in a hybrid form this year, the festival saw a huge turnout all over the country. The event's social media platforms reached hundreds of thousands of people from 44 countries, including the United States, Iran, Turkey and Taiwan, in addition to Europe. Budapest Design Week (BDW), which was sponsored by the Hungarian Intellectual Property Office for the eighteenth time, was a ten-day event with exhibitions, presentations, workshops, open workshops and round tables focused on the theme of New Standards, offering over 200 programmes in four partner cities.

This year, the most popular programmes included the Start Up Guide Live online workshop, Boundless Design, Open Studios, 360 Design, New Standards and exhibitions by the winners of the Hungarian Design Award and the Design Management Award, the catalogues of which care available for downloading from the Hungarian Design Council’s website. Similarly to the previous year, the festival was held in a hybrid form, which means that most of the programmes were followed online by many people in addition to those present. However, the event was not limited to the capital: Szombathely was the first city to join the event series this year, followed by Sopron, Győr and Pécs.

In October, the festival's website, social media pages, online events and newsletters reached more than 300,000 people. The event's social media pages were visited not only from Hungary, but also from more than 44 countries around the world, including the United States, Iran, Turkey, Taiwan, Indonesia and several European countries. On Instagram, users mentioned Budapest Design Week in hundreds of public stories. The central Facebook event of the programme series reached nearly 180,000 people, while the programmes' own events reached more than 250,000 people on the largest social networking site.

The "new normal" or "brave new world" unfolding after the pandemic became the focus of the 18th Budapest Design Week. This was also the theme of the three round-table discussions accompanying the exhibition. In the discussion entitled Future of Mobility, panelists looked into the challenges facing the automotive industry in the new era, with speakers also addressing the issues raised by self-driving cars and urban SUVs. Fashion in the Age of Home Office explored our changing clothing trends in the wake of the epidemic, with a special focus on sustainability and digitalisation as accelerated by the epidemic, while speakers from VR, AR, design showed how these new technologies can be used in the world of design.

The festival was made up of two main types of events: in-house events, as well as online and offline events organised by external partners joining Budapest Design Week, totalling more than two hundred programmes available this year. The Open Studios, which have enjoyed unbroken popularity over the years, offered visitors an insight into eighteen workshops this year. The workshops were also very well attended, with a large number of enthusiastic participants at the Fabunio Design Meetings and the New European Bauhaus Open Workshop.

Most of the events took place between 8 and 17 October, but some remain open to the public after that date. The exhibition 1984 by the Studio of Young Artists Association, which closes on 22 October and is still open, similarly to the exhibition by students from the MOME Department of Object Design, called Offline. On 25 October, re_object will hold a workshop, whilst the Boundless Design exhibition will be available until 28 November. In addition, the Open Studios will continue: on 25 October, the IKIIKI jewellery pop-up store and exhibition will be on display, and on 30 October, visitors can get a glimpse of the work of the Kultúrgorilla team at Zipernowsky studio.

For Budapest Design Week, the new Budapest Design Map was published, too, which is the most comprehensive guide to the capital's design scene, helping locals and visitors in Budapest find the venues of the event series, while the map also offers guidance for exploring the city from a design perspective. The brochure is available at various spots in the city centre and also for free download from the festival’s website.

The event was curated and sponsored by the Hungarian National Intellectual Property Office and organised by the Hungarian Design Council.