HUNGARIAN DESIGN AWARD 2017

Following a tradition, an award ceremony will be held also this year to present the best of last year in the Hungarian design scene. The grant that has represented the most prestigious recognition in the profession for almost 40 years, along with the annual award announced by the Minister of National Economy, primarily aims to call market actors’ attention to the competitive potential offered by the creative industry, and to present the outstanding achievements of national innovation to a broader audience. As the notion of design keeps changing and is gathers complexity, the event offers a comprehensive overview of the trends representing the present and projecting the future of the design scene. Similarly to the previous years, the panel awarded products that represent a high added design value, are innovative, competitive, and meet international expectations, in addition to becoming an indispensable part of our everyday environment.

DESIGN MANAGEMENT AWARD 2017

The strategic application of design today is proved to increase competitiveness and is regarded by market actors as a profitable investment. The Hungarian Design Council founded the Design Management Award as a means to recognise the organisations that set an example by using the inventory of design and design-minded thinking, which has become an integral part of their operations also at the level of decision-making processes. This recognition may motivate organisations and institutions by showcasing good practices, while offering an exciting glimpse into the secrets of corporate success to those interested. In addition to the four awarded companies, four other organisations that have received certificates of recognition are also presented at the exhibition.

Admission to the award ceremony: on presentation of an invitation.
Organised by the Hungarian Design Award

The term “Industry 4.0” refers to the currently unfolding fourth industrial revolution, which entails the full automation and intelligent control of the entire manufacturing process, i.e., the undoubtedly universal global phenomenon of living in an intersection between the physical and a virtual world. All of these increasingly closely rely on the new modules of global innovation. Supplier value chains, which previously tended to move along “fixed” tracks, take on additional dimensions, while R&D activities, which followed a unilaterally closed course of innovation, suddenly take a more open form, thus facilitating and urging the mechanisms of the sharing economy to inch their ways into the development of certain technological innovations. This takeover facilitates technological platform-based networks to emerge and grow vigorously, creating an advantageous opportunity for new innovative enterprises to enter the scene through successful marketing opportunities for their technical innovations. Having recognised this, the Ministry of National Economy, in cooperation with the National Technological Platform Industry 4.0 established by it, is working on a development strategy for the national economy, with a possibility of added emphasis on the creative industry.

What do all these imply for the creative industry?

Good examples and lessons learnt, points of  connection for the creative industry - topics to be analysed by experts at the closed workshop, and presented at the plenary session to be held in the afternoon. Outlining a number of pilot projects and good practices, the invited experts and the roundtable invitees explore the potential future strategies for the creative industry.

Organised by the Hungarian Design Council

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Why have companies attached increased importance to design thinking lately? What role could a designer play in the development of business solutions? What is service design, and in what fields can it be applied? The conference offers presentations and case studies to reveal the notion, theoretical background and areas of practical application of service design.

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40x40 is an exhibition that collects the projects of leading international designers who won A’Design Award this year. The exhibition presents 40 designers’ winner works from 40 countries. All of the Hungarian winners are also exhibited to highlight their success.

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After appearing in Tate Modern in London, young French-Hungarian visual artist Dániel Labrosse returns to Budapest to present his new material using AR (augmented reality). He uses multiple techniques in his thematically connected colourful illustrations: painting, computer graphics and traditional animation are combined with augmented reality, in which he partners with Etentuk Udeme.

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This year, the theme of Nedill food design’s event is life hidden in seeds, which finds its way yet in most difficult places. Designer Zsuzsi Matók combines the experiences of movie set making and food styling with design thinking, where aesthetical experiments meet unusual, edible ingredients.

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The Cellux Group has pursued design, and has organised workshops ondesign methodology and creative sessions since 2006. During Budapest Design Week, little ones and adults visiting the studio may peek into the everyday work of the group, while the audience is welcome to participate in thematic programmes on two Sundays.

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’Summit meeting’ with panorama on the A38 Ship for innovation lover business executives and designers. Case studies and meetup session discussing design thinking as a key tool to business success!

Registration information: hello@superchannel.hu

Details and registration: www.design2business.eventbrite.com

ORGANISED BY SUPER CHANNEL

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EJTech is an art&tech lab who’s work focuses on the exploration of a new materiality, experimental interaction and techno-spiritualism. Cuatro Tiempos is an aesthetic analysis on the perception of time in 4 compositions. Kristi Kuusk’s presentation introduces new perspectives about textile futures. The event features an installation, presentation and an audiovisual performance. Details: designweek.hu (English-friendly event).

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In the 18 seats capacity experimental kitchen of the studio A.MeCod, Attila Pillók chef is going to prepare dishes inspired by the ceramics of Error N' More. Visitors can have an insight of the progressive serving process and the techno kitchen’s operation, while enjoying tasters from the food being prepared.

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The open innovation workshop FabLab Budapest is a library of manufacturing technologies, where you can find a woodshop next to 3D printers, CNC machines and laser cutters. During the week you can learn more about the services of the lab where AB concrete design and Fabatka brands will be introduced.

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Play with your food! – we overwrite rules. Gamble & wish for luck. Stakes are high, but the prize is guaranteed: an experience where the act of eating is combined with playing, design & conceptual arts. A happening which feeds you well – visually also. Place your bets!

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