Why have companies attached increased importance to design thinking lately? What role could a designer play in the development of business solutions? What is service design, and in what fields can it be applied? The conference offers presentations and case studies to reveal the notion, theoretical background and areas of practical application of service design.

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9 October

H13, 1093 Budapest, Horánszky St. 13. 

REGISTRATION

brandbook.hu/designhet (free)

9.30-9:45

WHAT IS SERVICE DESIGN?
György Káli / Brand Content

9:45-10:10

DESIGN THINKING IN BUSINESS LIFE
Dr Zoltán Buzády / DT & Leadership Expert, Corvinus University

10:10-10:35

THE ROLE OF THE DESIGNER IN A BUSINESS ENTERPRISE
Fanni Csernátony and Panni Pais / Cellux Csoport

10:35-11:00

THE NOTION OF SERVICE DESIGN AND ITS AREAS OF USE
Judit Boros / service design consultant

11:00-11:25

HOW TO BUILD A PERSONAL CONTACT WITH MILLIONS? 
Service design and brand experience.
Károly Tresó / EU Business design consultant

11:25-11:50

HOW DOES THE SERVICE DESIGN STUDIO WORK WITHIN A COMPANY?
Zsolt Bátorfi / service design lead

11:50-12:15

BUSINESS DEVELOPMENT AND DESIGN
growth management, new business, innovation matrix and processes, rationalisation
Mátyás Dobó / Endless consulting

12:40-13:00

BREAK

13:00-14:00

CASE STUDIES AND A TOOLKIT
Zsolt Kudich - Exalt case study 
László Ágoston - Labstore case study 
Ákos Csertán - Frontìra case study 
György Káli - Brand Content case study

14:00-14:15

COMPANIES AND ORGANISATIONS CAPABLE OF CHANGING, AND LEADERS WITH A   CHANGED APPROACH - ROUNDTABLE DISCUSSION
Szilvia Németh (Creative Partnerships Hungary), Dóra Svéda (Coachingcentrum), Dr Zoltán Buzády (DT & Leadership Expert, Corvinus University) Zoltán Havasi (MEC), Judit Kertész (Frontira), Lajos Forrás (HR expert), moderated by: Barbara Vid (Brandmore)

14:45-16:00

CREATIVE PARTNERSHIP HUNGARY
- development of creativity, motivation and problem solving skills in organisations, workshop, workshop held by: Szilvia Németh (Creative Partnerships Hungary), Dóra Svéda (Coachingcentrum)

Organizers: Brand Content Kft., SD4Good community, Creative Partnerships Hungary, Coachingcentrum